Question about the Sbux Cold Brew coffee…
Starbucks partners,
Can someone give me a real reason why we can’t serve the cold brew concentrate without water?
I work in a Target Sbux and the only info we got was saying we couldn’t serve no water cold brew because nutritional information regarding caffeine content, but we can add extra shots of espresso to anything, changing caffeine content. You can add pretty much anything to any drink and it adjusts the nutritional content, and customers understand that “risk”. So why is that the reason?
Is there another, legitimate reason?
I looked online and saw partners suggesting it was so we didn’t run out, or because it’s not meant to be served that way (like refresher juice), or even it will make you sick.
I work in an area with very… uhh… obnoxiously inquisitive/paranoid customers. So I really want a more viable reason than “corporate said no” to head off the more… uh… sensitive customers.
Anyone able to offer better logic?
The real reason is because 1. It’s double brewed to act like a concentrate. 2. It only yields about 12 liters of coffee, and since they take twenty hours to brew at a time it really isn’t cost effective and doesn’t maximize sales. If every other person ordered ventis with no water then it would equal to lots of coffee waste.
Plus, it makes people unhappy when we run out of the holy nectar that is cold brew because some baristas didn’t follow corporate rules and gave out CBIC with no water.
It hasn’t caught on to “holy nectar” status at my store yet. I would call it that, but considering I’m putting pounds of caramel into every other drink ordered at my location, my customers seem to prefer hummingbird water. That’s fine by me, more for me to drink, hahah.
The cost-effective bit makes sense, though that makes Sbux sound cheap. I wonder if enough people complain they’ll allow us to sell for an extra charge, like the cost of an espresso shot or something.
Thanks for responding, yourspecialbabygirl
